the search engines should make things like this more prominent

1. Describe Your Content
2. Keep it Short
3. Static is the Way & the Light
4. Descriptives are Better than Numbers
5. Keywords Never Hurt
6. Subdomains Aren't the Answer
7. Fewer Folders
8. Hyphens Separate Best
9. Stick with Conventions
10. Don't be Case Sensitive
11. Don't Append Extraneous Data