my team had a (small) hand in helping with this feature. i think it's one of the neatest things maps has launched this year.

Since introducing the Popular Times feature in Google Search and Maps last year, you’ve been able to check how busy a place typically is at different times of the week. Just in time for the Black Friday swarms, we're adding a real-time look at how crowded a place is right now, to help you decide where and when to go. Whether you’re rushing to pick up a last minute gift or seeking a lively bar for some festive spirit, check Popular Times for a sneak preview of what to expect when you arrive.